Tag Archives: marketing strategy

Direct effects of promotional products on financial KPI’s

Posted on July 1, 2008 by

Promotional products were once considered a cheap and cheerful way to burn some surplus budget at the end of financial year – fuzzy feel-good gimmicks, justified by intangible objectives like ‘brand awareness’ and ‘goodwill’. Few marketers saw them as anything … Continue reading →

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Promotional Products

Posted on June 27, 2008 by

Promotional products are items used to promote a product, service or company program and they include advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. Promotional products are the only marketing medium that engages … Continue reading →

Posted in advertising specialties, awards, business gifts, commemoratives, incentives, marketing, premiums, prizes, Promotional products | Tagged , , | Leave a comment